Britannia Bourbon and Bombay Sweet Shop bring a Chocolatey Twist to Ganesh Chaturthi with the limited-edition Bourbon Chocolate Modak

Mumbai, : The air is buzzing with excitement as streets light up with festive energy. Ganesh Chaturthi is just around the corner, and it’s time to dive into the magic! And, of course, no Ganesh Chaturthi is complete without Modaks! Adding to the joy this season, Britannia Bourbon, in collaboration with the Bombay Sweet Shop, introduces the Bourbon Chocolate Modak, a decadent, nostalgia-packed sweet that’s sure to be the highlight of your celebrations.

This indulgent treat features rich chocolate peda studded with crushed Bourbon biscuits, filled with the signature Bourbon Choco Creme. And just to elevate it even further? A touch of edible gold, because the festival deserves nothing less. Double the nostalgia, triple the chocolate – all wrapped up in a sweet masterpiece designed to celebrate the festival in the most luxurious way possible. It’s a celebration like no other, with every bite offering joy, nostalgia, and pure indulgence.

Commenting on the collaboration, Siddharth Gupta, General Manager-Marketing, said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to give them yet another way to enjoy this iconic flavour. With its multiple layers of rich choco delight, Bourbon has always stood for ultimate indulgence. This festive season, our collaboration with Bombay Sweet Shop brings that beloved proposition to life in a new form,  the Britannia Bourbon Chocolate Modak, a creation that blends nostalgia and tradition.”

“At Bombay Sweet Shop, we are always looking for new ways to reimagine Indian sweets and mithai while staying rooted in tradition. With our latest creation, the Bourbon Chocolate Modak made in collaboration with Britannia Bourbon, we have combined two beloved aspects of Indian culture: the festive spirit of Modak for Ganesh Chaturthi and the nostalgia of Britannia Bourbon – a childhood favourite treat. By blending memories with the traditional Modak, we are not just celebrating the festival; we are also creating a new kind of festive tradition. It’s a playful tribute to how Indian sweets can evolve while staying deeply rooted in culture,” adds Sameer Seth, Founder & CEO, Bombay Sweet Shop (Hunger Inc. Hospitality).

This limited-edition modak is available till 6th September for delivery across Mumbai (just log onto www.bombaysweetshop.com), or for pick-up at the mithai factory & shop in Byculla, and other locations in Bandra, Kala Ghoda, Oshiwara, and Phoenix Palladium. Also available on Swiggy and Zomato. No matter how last-minute your shopping is, Bombay Sweet Shop has got you covered! Let’s make this Ganesh Chaturthi sweeter, brighter, and full of unforgettable moments.

About Britannia Industries 

Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of over Rs 165 billion. The company’s two focus categories include Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & Nutrichoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 27 lakh outlets to eventually reach over 180 million households in the country. The Company’s vision is to be a responsible global, total foods company, and delight consumers with delicious and wholesome snacks and beverages throughout the day.

 About Bombay Sweet Shop

Bombay Sweet Shop is Hunger Inc. Hospitality’s celebratory offering. It imaginatively reinterprets a gamut of traditional Indian mithai and savoury snacks in a contemporary and fun format. Every element of Bombay Sweet Shop rekindles the ‘magic of mithai’. It is where the traditional, a twist on the familiar, and the never-seen-before, come together to deliciously co-exist. Bombay Sweet Shop is 100% vegetarian, hand-made, preservative-free, and packaged hygienically & aesthetically. Located in the neighbourhoods of Byculla, Bandra, Kala Ghoda, Oshiwara and Phoenix Palladium in Mumbai, it delivers across India through www.bombaysweetshop.com