Shringar House of Mangalsutra raises Rs 120 crore from anchor investors

Posted By MRUNLI, 9 September2025

 Mumbai, (RMN.IN):  Shringar House of Mangalsutra Limited has garnered Rs 120.19 crore from anchor investors ahead of its initial public offering that opens for public subscription on September 10. The company informed the bourses that it allocated 72,84,000 equity shares at Rs 165 per share to anchor investors.

The marquee institutions that participated in the anchor include Kotak Mahindra Life Insurance, Maybank Securities, Societe Generale, Plutus Investment Trust, North Star Opportunities Fund, Founders Collective, Mint Focused Growth Fund, Aidos India Fund, Rajasthan Global Securities, Sunrise Investment Trust, Astrone Capital, Jalan Chemical Industries, Shine Star Build and NAV Capital.

Choice Capital Advisors Private Limited is the Sole book-running lead manager, and MUFG Intime India Private Limited is the registrar of the issue.

IPO Details

 The IPO is entirely a fresh issue of shares up to 2,43,00,000 equity shares with no offer for sale component.

The Company is proposing to open its initial public offering of Equity Shares (the “Offer”) on Wednesday, September 10, 2025, for subscription and close on Friday, September 12, 2025. The price band for the Offer has been determined at Rs 155 – Rs 165 per equity share.

The IPO will fetch Rs 400.95 crore at the upper end of the price band.

Investors can bid for a minimum of 90 Equity Shares and in multiples of 90 Equity Shares thereafter.

The Offer is being made through the book-building process, wherein not more than 50% of the net offer shall be available for allocation on a proportionate basis to qualified institutional buyers, not less than 15% of the net offer shall be available for allocation to non-institutional bidders, and not less than 35% of the net offer shall be available for allocation to retail individual bidders.

Company Information

 Incorporated in the year 2009, Shringar House of Mangalsutra is engaged in designing, manufacturing, and marketing a diverse range of Mangalsutras adorned with various stones such as American diamonds, cubic zirconia, pearls, mother of pearl, and semi-precious stones, crafted in 18k and 22k gold. The company primarily serves its business-to-business (B2B) clients and holds approximately 6% of the organized Mangalsutra market in India as of CY23, according to a CareEdge Report.

Shringar House of Mangalsutra caters to a wide array of clients, including Corporate Clients, wholesale jewellers, and retailers across 24 states and 4 union territories in India. Beyond its domestic market, the company has expanded its presence internationally, serving clients in the UK, New Zealand, the UAE, the USA, and the Republic of Fiji. Its marquee Corporate Clients include Malabar Gold Limited, Titan Company Limited, GRT Jewellers India Private Limited, Reliance Retail Limited, Novel Jewels Limited (Aditya Birla Group), Joyalukkas India Limited, and international names like Goldbox Enterprises Limited (UK), Sona Sansaar Limited (New Zealand), and Damas Jewellery LLC (UAE). As on March 31, 2025, the company served 34 corporate clients, 1089 wholesalers, and 81 retailers.

In addition to its core business, Shringar House of Mangalsutra also manufacture and supply Mangalsutras on a job-work basis to their Corporate Clients. For the Fiscals 2025, 2024, and 2023, The company processed a total of 1,320.72 kgs, 1,221.19 kgs and 870.26 kgs of bullion into Mangalsutras.

The company has an extensive portfolio of Mangalsutras, featuring over 15 collections and more than 10,000 active SKUs, offering designs for special occasions like weddings, festivals, and anniversaries, as well as everyday wear. Its collections include antique, bridal, traditional, contemporary, and Indo-western styles, catering to women of all ages with varying price points and weights.

As of June 30, 2025, Shringar House of Mangalsutra employed a dedicated in-house design team of 22 full-time employees focused on creating innovative designs that reflect the latest trends, customer preferences, and demographic needs. Additionally, the company works with 166 in-house Karigars (artisans) and collaborates with a network of third-party Karigars to meet the growing demand for its products.

Shringar House of Mangalsutra’s revenue from operations increased to ₹ 1,429.81 crore in Fiscal 2025 from ₹ 1,101.52 crore in Fiscal 2024. Profit after tax increased from ₹ 31.10 crore in Fiscal 2024 to ₹ 61.11 crore in Fiscal 2025.